from story to system

Starting with Cold War, the challenge was creating a stronger throughline across characters, weapons, environments, cinematics, marketing, and commerce. I worked with the Creative Director and Lead Systems Designer to establish an overarching narrative, then brought the broader teams into that vision, giving the content more intention and everyone a clearer creative target to build toward.

SCOPE

ART DIRECTION · SEASONAL NARRATIVE DEVELOPMENT · CONTENT DIRECTION · EXTERNAL DEVELOPMENT